Create a Sense of Inevitability When You Pitch Investors


About 15 years ago I was leading an investor pitch to the second in command of one of the world’s largest petroleum companies.  The pitch went well and at the end of the meeting the executive said something along the lines of

‘It’s clear to me that you’re a train that has left the station and will reach its destination. The only question we need to decide is whether we get on board your train’


When you’re pitching Venture Capitalists and Angel Investors, its critical that they believe your startup will succeed, with or without their investment.  There are at least 3 reasons why this matters:

Firstly, human nature tends to dictate that we want something (or someone) more that we believe others will want.

Secondly, we don’t want to miss out on opportunities. A proposition that the evidence and traction indicates is likely to succeed, is infinitely more attractive than an idea packaged in hopes and dreams.

Thirdly, the ability to succeed without that investor’s investment, intellectual capital and connections indicates strong team, product and potential.

How will you create a sense of inevitability?

Contact us if You Want Help Creating a Killer Investor Pitch or Want Feedback on Your Current Pitch


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About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

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