Inoculate Your Investor Pitch Against Objections


If your pitch has succeeded in getting an investor’s attention then it’s inevitable that tough questions will follow. These questions will, in part, aim to explore potential weaknesses in your product or strategy.

Rather than make the mistake of waiting until the question is asked, take the lead by addressing the issue in advance. By doing this you can frame the issue in the way that works best for you and retain greater control of your pitch.

The more questions you answer before they’re asked, the stronger your message that you’re the sort of entrepreneur who anticipates and is prepared.

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About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

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