If your pitch has succeeded in getting an investor’s attention then it’s inevitable that tough questions will follow. These questions will, in part, aim to explore potential weaknesses in your product or strategy.
Rather than make the mistake of waiting until the question is asked, take the lead by addressing the issue in advance. By doing this you can frame the issue in the way that works best for you and retain greater control of your pitch.
The more questions you answer before they’re asked, the stronger your message that you’re the sort of entrepreneur who anticipates and is prepared.