How One Slide can Save Your Investor Pitch

As every entrepreneur knows, Venture Capitalists and Angel Investors and very busy people. Many have very short attention spans and pitch meetings can be very chaotic and unstructured. This can be a real problem when you are in the middle of an investor pitch, just about to get to the most compelling slide and either you are told ‘time is up’ or you realize they have stopped listening as they type away on their smartphone.

Right back when I was an attorney, I learned early on that it is really helpful for the audience if you can give them an overview at the outset as to the main elements of argument. It gives the listener a context within which to frame the information you subsequently provide them with.

The same principle applies to pitching. In addition to being helpful for the investor to understand at the outset the key essentials of what you are about to pitch; it also ensures you don’t leave the room before having got to your best slides. Tell them where you are going, and then go there.  Movie trailers apply the same principles.


When creating your slide, in addition to compelling graphics, use language that drives your points home in an impactful way and gets your investor(s) salivating for more information.  Include your most important highlights which are likely to be along the lines of

  • Value proposition / problem you solve
  • Market size
  • Achievements (so often overlooked in presentations)
  • Media coverage
  • Number of sales, users, downloads

Getting this slide right takes time but the benefits are worth it. When you create an overview slide, not only do you ensure that your investors get the key points you want them to know at the earliest opportunity, you also ensure that they are more likely to be interested for the whole of your presentation and allow you to complete your pitch.

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About Martin Soorjoo

Martin Soorjoo is the founder of San Francisco based Pitch Clinic. Over the past 25 years he has advised, coached and worked with Senior Executives, Investment Bankers, Venture Capitalists, Angels, Startup Founders, Attorneys, Judges, Politicians and other high achievers. Martin works with his clients to increase their Performance, Productivity and Presence. He also helps them create and deliver high impact presentations, whether they are delivering an important keynote address, raising venture capital or seeking a senior position in a company or public body. A former award winning attorney, Martin is the creator of 3XP Performance Coaching and and author of 'Here's the Pitch - How to Pitch Your Business to Anyone, Get Funded and Win Clients' published by Wiley. During his career at the Bar, Martin was consistently rated by the world’s leading legal directories as a ‘leader in his field’. He is a Master Practitioner of Neuro-Linguistic Programming (NLP) and expert in body language and performance psychology.

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